Alejandra Robelo

Alejandra Robelo is an accomplished marketing professional with extensive experience in the hospitality industry. Currently serving as Brand Marketing Manager at Playa Hotels & Resorts since November 2019, Alejandra oversees the Hyatt Zilara & Ziva brand, managing asset development, budget management, and marketing collateral for multiple upscale all-inclusive resorts in Mexico, Jamaica, and the Dominican Republic. Alejandra's previous roles include Field Marketing Manager for Andaz Mayakoba Resort Riviera Maya and Sales & Marketing Coordinator at NIZUC Resort & Spa, where responsibilities included sales and marketing reporting, budget control, and overseeing marketing plans and social media strategies. Alejandra's career reflects a strong commitment to effective brand positioning and support for sales initiatives in various market segments.