Johannes Schmid

Johannes Schmid is an accomplished professional in the fields of sales and entrepreneurship, currently serving as Vice President Vertrieb at Playbook® since April 2025, where responsibilities include transitioning from founder-led sales to a scalable sales process and building a high-performing team. As the owner of Schmid Media GmbH since January 2017, expertise in business development, customer acquisition, and B2B sales and marketing is emphasized. Previously, as Head of Sales at 2besales, Johannes achieved a fivefold revenue increase and closed over 100 high-ticket deals in 2024. As CEO and Co-Managing Director at TherCanni GmbH from December 2020 to April 2023, strategic communication and shareholder management were pivotal. Additionally, Johannes co-founded Breathe Organics, a recreational cannabis company, and successfully executed a sale to a family office in 2020. Academic qualifications include a Bachelor of Arts in Business Administration from Hochschule Heilbronn and Florida International University.