David Firth is an experienced professional currently serving as Account Director at Playbook Engineering since May 2025, where the focus is on building relationships and driving commercial success. Previously, Firth held various roles at TalkTalk from July 2019 to May 2025, including Head of Commercial, Senior Commercial Manager, and Commercial Performance Manager, contributing to value generation for the company and its partners. Firth's earlier career includes significant experience at Shop Direct, from August 2006 to March 2019, progressing from Assistant Merchandiser to Senior Merchandiser, overseeing product areas such as Gaming and Mobiles. Firth started in the industry as a Call Centre Advisor at Littlewoods from June 2003 to August 2006. Educational background includes a Bachelor of Business & Communication from the University of Liverpool and A Levels in History, Economics, and Latin from Merchant Taylors', Crosby, Liverpool.
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