Craig Mura

Vp, Media & Brand Strategy at PlayersTV

Craig Mura is a seasoned professional in media and brand strategy, currently serving as VP of Media & Brand Strategy at PlayersTV since June 2025. Previously, Mura held the position of Director of Brand Partnerships at ROCK THE BELLS from March 2022 to June 2025, where notable achievements included winning two Silver Telly Awards for the MARS / M&M'S "ARTIST ON THE RISE" program and receiving a shortlist recognition at the AAF/Mosaic Awards for the "HBCU SCHOOL OF MUSIC" program. Additional experience includes roles such as Senior Sales Director of Brand Partnerships at LiveOne, Inc., Senior Account Executive at InsideHook, and VP of Brand Partnerships at Music Audience Exchange. Mura's career also includes significant contributions to Rolling Stone, where as Director of Brand Partnerships, an integrated media partnership earned a Silver Clio Award. Mura began his career in media at PHD, focusing on prominent clients such as Reebok and the National Hockey League. Mura holds a degree from West Virginia University.

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