Playfly Sports
Meredith Wayne currently serves as the Manager of Playfly Insights & Strategy at Playfly Sports, focusing on transforming data into insights that enhance fan engagement through college multimedia rights, sponsorship sales, and national media analysis. Prior experience includes roles as Senior Analyst for Sales Insights and Strategy at Home Team Sports, where brand protection and connection to national scales were priorities, and Manager of TV Analytics at CoxReps, overseeing a team dedicated to local TV station analytics. Earlier positions include Research Analyst at Telerep, where Nielsen data analysis informed strategic sales pitches, and Client Services at Capital Dynamics Corporation, where sales of Long Term Care Insurance significantly increased under Meredith Wayne's efforts. Meredith Wayne holds a Bachelor’s Degree in Cinema & Cultural Studies from Stony Brook University.
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Playfly Sports
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Playfly Sports is a leading sports management and marketing company bringing an innovative, digitally enabled approach to the growing collegiate, high school and pro sports sectors through five distinct business units. Playfly looks to advance the passion of the student athlete, the aspirations of academic institutions, the objectives of media partners/pro teams, and the goals of their brand partners.