Neil Allen

Director, Brand Partnerships at Playmaker

Neil Allen has extensive work experience in various roles related to brand partnerships, commercial strategy, and sales operations. Neil currently works at BrandStars Group as the Managing Director, where they lead negotiations and acquisitions of exclusive partnership sales rights worldwide. Neil also develops brand partnership propositions and sales strategies to drive revenue growth. Neil has also worked at Playmaker as a Brand Partnerships Specialist, where they develop high-value brand partnerships for content and live events. In addition, they worked at AGC GROUP as a Director and Consultant, advising clients on commercial challenges and growth opportunities. Prior to that, they were the Executive Director at the International Development & Engagement Network, responsible for the organization's global commercial strategy and partnerships. Neil also served as the Commercial Director at the International Centre for Parliamentary Studies, where they developed and implemented a commercial sales strategy and led a partnership sales team. Neil started their career at Crash FM as a Sales & Sponsorship Executive, generating commercial revenue through radio advertising campaigns and securing sponsorships.

Neil Allen attended The Mosslands School, where they obtained 6 GCSEs. Neil then went on to study at Wirral Metropolitan College (Wirral Met College) and completed a Foundation Diploma in Art and Design, with a focus on Art/Art Studies. No specific start or end years are provided for either educational experience.

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  • Director, Brand Partnerships

    January, 2023 - present