We bring characters to life.

 PLAYPELI specializes in designing, producing, and marketing a variety of products inspired by key animation and mobile game brands. From apparel and gear, to toys and limited-edition collectables, PLAYPELI does it all. By bringing animation and game characters to life, PLAYPELI's experts help transform their partner's brand imagery into a range of viable products. PLAYPELI not only provides new revenue streams for our partner brands, but also greatly extends the brand's market-competitive lifespan.

PLAYPELI markets their products through over 30,000 toy stores across China and through all major eCommerce sites, both in China and globally. PLAYPELI's *TAG Originals plugs into mobile games through the FUN BOX button, which allows its fans to access specialized content, such as original cartoons, comics, downlaods, and a streamlined system to purchase its branded merchandise. Today, PLAYPELI partnered with some of the world's most famous animation and game brands.

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