Demand Generation Associate

PlayPlay is the video creation platform that enables marketing and communication teams to turn any message into a memorable video. Since 2017, PlayPlay has been growing exponentially: 3000+ large and mid-sized companies across the globe (including two-thirds of the CAC40) 230+ employees in Paris, New York and Berlin; 65 M$ raised (series A and B); Member of the French Tech 120 and recently ranked #26 in the Top100 rising B2B Scale-up in Europe by Sifted! PlayPlay is the company for you if you want to: Join a hyper-growth scale-up that allows you to invest in multiple projects and benefit from rapid evolution opportunities 🌱 Work on a product loved by our customers (68+ NPS) and in constant improvement 🚀 Learn from great colleagues in a positive work environment that thrives on ambition, drive, humility, transparency, and teamwork (our 4.3/5 rating on Glassdoor is proof of that!) 🤗 Enjoy activities organized by the Happiness team (Music Quizzes, concerts, seminars, etc.) 🎉 Work in a hybrid model remote/office and have additional four weeks of full-remote per year (overseas is allowed in any country with a time difference of 3 hours or less) 🖥️ We are backed by investors such as Insight Partners (HubSpot, Twitter), Balderton (Revolut, Aircall) and Point9 (Loom, Zendesk) who are helping us become the global leader in video creation. And to achieve this, we’re looking for the best talent in the market! Read more about “100 Reasons to Join PlayPlay": In English https://bit.ly/3O88yBO In French https://bit.ly/3OsuHdX In German https://bit.ly/3Qqt0Q5

JOIN OUR TEAM 👋 We are looking for a motivated Demand Generation Associate based in NYC to support campaign planning and execution across multiple channels, optimize and manage marketing operations, and drive revenue growth in North America. The ideal candidate is analytical — with experience using data to optimize lead-to-revenue processes and inform business decisions—as well as creative. As part of the US Marketing team, you will report to the Head of Marketing, and collaborate closely with the Senior Growth Marketing Manager in the US (NYC) and our Global Marketing team based in Paris. If you're passionate about designing and implementing impactful marketing campaigns, leveraging the latest MarTech and industry trends, and thrive in a fast-paced SaaS environment, this role may be a perfect fit for you!

MISSIONS 💪

Campaign Planning & Execution

• Develop and execute targeted media partnerships: Collaborate with our Senior Growth Marketer to design and implement sponsored webinars and other partnerships that align with our marketing goals.
• Support paid media campaigns: Provide local support for LinkedIn Ads and Google Ads, including campaign ideation, creative brief development, and ongoing optimization.
• Nurture leads with personalized email campaigns: Create targeted email nurture tracks and build workflows to drive engagement and accelerate lead-to-MQL conversions.

MarketingOps

• Optimize CRM processes: Work closely with global MarOps and SalesOps teams to streamline lead management workflows, improve data accuracy, and enhance lead scoring models.
• Ensure efficient lead handoffs: Manage lead assignment processes for dedicated campaigns, ensuring timely and accurate transfer of leads to the sales team.

Business and Data Analysis

• Provide data-driven insights: Develop and analyze reports and dashboards to measure campaign performance, identify trends, and inform strategic decision-making.
• Optimize audience segmentation: Utilize data analysis to refine audience segmentation and improve targeting effectiveness across campaigns.