Amitay Amir

Amitay Amir has extensive experience in research, strategy, and growth marketing across various industries, including roles at TBWA/LH Media as a Research & Strategy Manager, where Amitay established communication strategies for international mega brands such as HUAWEI and Bosch. Amitay's background also includes significant roles in academia as a Teaching and Research Assistant at Ben Gurion University of the Negev, alongside positions in sales and utility evaluation at Electra Consumer Products Ltd and Micron Technology. Currently, Amitay serves as Head of Growth at PLAYSTUDIOS, leading teams in organic growth and strategic partnerships, with a strong focus on relationships with major platforms like Google and Apple. Amitay holds a Master of Arts in Social & Organizational Psychology and a Bachelor's degree in Psychology and Communication, both from Ben Gurion University and The Open University of Israel, respectively.