Bradley Coffman is an experienced CRM Manager currently at Playtech since December 2022. Prior to this role, Bradley served as a Senior CRM Marketing Specialist at both Casumo and Mansion Group Limited. Additionally, experience includes roles at Jackpotjoy Group as a CRM Specialist and Betfred, where responsibilities included Poker Operations Manager and CRM Gaming & Sports Executive. Bradley has developed extensive expertise in CRM tools, campaign execution, and customer retention strategies across various platforms. Skills also encompass gaming platforms, ESPs, segmentation and modeling, SMS messaging platforms, and HTML coding. Earlier experience includes a supervisory role at Millennium Hotels and Resorts focusing on meetings and events.
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