Sari Lichtik

Sari Lichtik has over 15 years of experience in marketing and branding. Currently serving as the Head of Marketing and Communication (Marcom) at Playtech since May 2010, Sari is responsible for company branding, strategy execution, and messaging across publications and events. Prior to Playtech, Sari was the Advertising Manager at 013 Netvision from February 2008 to December 2009, overseeing advertising and marketing for the international calls brand and leading a rebranding effort post-merger. Earlier experience includes a supervisory role at Adler Brand Design, where Sari managed major accounts related to branding and design for clients such as Pelephone, Hapoalim Bank, and BEZEQ, along with leading the account management team.