CB

Christopher Banfield

VP Strategy & Innovation - CSO at Plaza SA

Christopher Banfield has a diverse work experience in various industries. Christopher currently works at Mallplaza as the VP of B2B Omnichannel & Strategy - CSO, where they support the CEO in shaping and aligning the company's strategy. Christopher also co-leads the Transformation Office and leads multi-functional teams across strategy, seller management, home delivery solutions, and omnichannel solutions. Prior to this, they worked as a Gerente de Planificación Estratégica at Mallplaza, where they supported the company in executing the strategy and developing initiatives.

Before Mallplaza, Christopher was the General Manager of Beat in Chile, a ride-hailing service owned by "Your Now", a joint venture between Daimler AG & BMW Group. Christopher also worked at Terradventure as a Partner/Strategic Planning, providing advisory board and strategic planning services to transform operations and achieve growth targets.

Christopher's earlier work experience includes roles at Accenture, where they served as a Manager in Management Consulting - Retail Strategy, with a focus on global contact center strategy and M&A synergy evaluation. Christopher also worked as a Strategy Consultant and Strategy Analyst, where they worked on projects related to shared services center design and implementation, post-merger integration, and IT strategy.

Christopher's entrepreneurial experience includes founding and managing Importadora BM Exchange Ltda, an import and marketing company, and GAB Ltda., where they developed and launched the platform FaceAd in Chile for broadcasting advertising through social media.

Overall, Christopher Banfield has a strong background in strategy, transformation, and business development across various industries, including retail, transportation, travel, and technology.

Christopher Banfield's education history begins in 1988 when they attended FANB Monaco - Monte-Carlo, where they pursued a degree in Economics for a duration of 15 years, until 2003. Following this, from 2003 to 2007, they enrolled at EDHEC Business School and obtained a Bachelor of Business Administration (BBA) with a focus on Finance. In 2011, Christopher pursued further education by engaging in a postgraduate program at Pontificia Universidad Católica de Chile, specializing in Finance, which lasted until 2012. Christopher's most recent educational pursuit was in 2021, when they enrolled in the Executive Program - Artificial Intelligence at Harvard Business School Executive Education, focusing on the field of Artificial Intelligence.

Links

Timeline

  • VP Strategy & Innovation - CSO

    June 1, 2023 - present

  • VP Of B2b Omnichannel Strategy CSO

    June, 2022

  • Gerente De Planificación Estrategica

    February, 2020

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