Francisco Hevia Luengo

Francisco Hevia Luengo has a diverse work experience spanning several industries. Francisco began their career at Stowe Mountain Resort as an Operator and Assistant of Ski Lifts, where they provided customer service and operated the ski lifts.

Francisco then joined LAN Airlines as a Digital Marketing Intern, assisting with digital campaigns and managing the creation of advertising images for the company's website.

Subsequently, Francisco worked at LATAM Airlines, starting as a Pricing Analyst, where they analyzed competitors' pricing strategies and implemented Net Promoter Score (NPS) for the management. Francisco then transitioned to the role of Marketing Analyst, overseeing marketing campaigns and tactics for LATAM Travel in Chile and Spanish-speaking countries. Francisco provided campaign guidelines and conducted market needs assessments. Later, Francisco became a Marketing Campaign Specialist, being responsible for decision-making and managing marketing and tactical campaigns for LATAM Airlines, LATAM Travel, and LATAM Pass in Chile and Bolivia. Francisco worked closely with agencies for media, creation, and design.

Francisco later moved to RedSalud CCHC as the Head of Digital Marketing, leading the company's digital marketing initiatives.

Currently, Francisco works at Mallplaza as the Head of Brand Strategy, responsible for developing and implementing brand strategies. Francisco also holds the role of Brand and Content Leader, where they lead brand and content-related activities.

Overall, Francisco's work experience showcases their expertise in marketing, strategy development, campaign management, and digital marketing, gained through various roles in the airline and retail industries.

Francisco Hevia Luengo completed their education from 2008 to 2012 at Universidad Andrés Bello, obtaining a degree in Ingeniero Comercial with a specialization in Marketing.