Rafael Eduardo Riestra Landa is a Market Development Manager at Plenitude España, responsible for improving the value proposition of energy efficiency products. Prior to this role, Rafael worked at Endesa X as a Responsable de Planificación de Canales de Venta and Analyst of Canales de Venta. Rafael Eduardo also held positions at Konica Minolta Business Solutions Spain, S. A. as a Sales Controller and at Coca-Cola FEMSA as a Jefe de Desarrollo de Mercados and Especialista de Desarrollo Comercial y Trade Marketing. Rafael has a diverse educational background, including a Master of Business Administration, a degree in Industrial Engineering, and specialized in Marketing and Sales.
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