Amanda Liu is a seasoned global data analytics leader with extensive experience in data strategy and digital transformation. They have held prominent roles at organizations such as Huge, Code and Theory, and SumUp, where they led analytics initiatives for high-profile clients including Google and Adidas. Amanda's educational background includes a Bachelor’s degree from National Taiwan University and an MBA from The University of Texas at Dallas, supplemented by further studies at Parsons School of Design. Currently, they serve as the Director of Digital Analytics at Decathlon Digital.
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