Pieter Laban

Pieter Laban is an experienced sales professional currently serving as Head of Sales for the Netherlands at Pleo since June 2022, where responsibilities include leading the Benelux market launch and expansion. Prior to this role, Pieter held various positions at Frontify, including Enterprise Account Executive, contributing to the promotion of a comprehensive brand management platform. Pieter's experience also includes a tenure at Virgin Pulse as an Enterprise Account Executive, specializing in technology that encourages healthy lifestyle habits. Earlier in the career, Pieter worked as an Enterprise Sales Manager at TrekkSoft Group, excelling in creating sales opportunities, and began with an internship as a Sales Development Representative, earning recognition as 'Best SDR of 2017.' Pieter's foundational experience in the hospitality industry includes roles at The Ritz-Carlton, where remarkable performance in guest relations led to multiple awards. Pieter holds a Bachelor of Applied Science degree in Business Administration and Management from Hotelschool The Hague.