Fred Hehl

Fred Hehl, vice president, Enterprise Software Sales at Rockwell Automation, brings two decades of experience selling enterprise technology solutions and extensive knowledge of the industry to manufacturers. Fred joined Rockwell Automation through its acquisition of Plex Systems, where he led the global sales strategy for the privately held company.

Under his leadership, Fred introduced a value-based selling approach to Plex, ensuring a positive, customer-focused experienced. Prior to joining Plex, Fred led direct and channel sales/distribution in both EMEA and the Americas at PTC. He most recently held global responsibilities at software companies BMC and Relativity. Fred earned his bachelor’s degree in business economics and management from Albion College in Albion, Michigan.