PLEZi Nutrition
Samantha Siegal currently serves as the Chief Marketing Officer at PLEZi Nutrition, leading initiatives focused on fostering a healthier generation of children. Prior to this role, Samantha was the Chief Marketing Officer at Death Wish Coffee Company, where responsibilities included overseeing marketing strategy and execution. Experience in brand marketing includes a position at Tropicana Brands Group, supporting the launch of a joint venture with PepsiCo and managing marketing for emerging brands. Samantha's extensive background at PepsiCo spanned several roles, including Senior Director of Ambient Juice Marketing and Director of Global Foodservice Innovation, where impactful marketing strategies were developed across multiple categories and global markets. Samantha holds an MBA from the Yale School of Management and a BA from Amherst College. Additionally, involvement in Chief, a network aimed at empowering women leaders, highlights a commitment to advancing women's leadership in corporate environments.
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PLEZi Nutrition
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PLEZi Nutrition is on a mission to help raise a healthier generation of kids! More than half of American kids still have a poor diet and sugar consumption is a big problem. Kids are consuming far too much sugar… all told, a US kids consumes more than 53 pounds of added sugar per year. This is largely coming from sugary drinks. And so, PLEZi’s first offering are kids drinks that cut sugar by 75% but tastes delicious! We have expanded to Sprouts and Target so that millions of parents and kids can have access to PLEZi to replace their sugary drinks. Beyond an incredible product and brand, we have a passionate and fun team and the most exciting founders and advisors you could ask for.