PlowShare Group
Billy Hearst is an accomplished media executive currently serving as EVP and Media Director at PlowShare Group since April 2019, where responsibilities include leading strategic media planning and buying for federal agency and nonprofit clients. Prior experience includes roles as SVP and VP of Media at Booking.com, overseeing the brand building and performance media strategies for the US market, and serving as Group Media Director at Crossmedia, where media strategy and analytics for a diverse client portfolio were managed. Additional experience encompasses consulting for Net Impact and directing media strategies at Wieden + Kennedy, focusing on major brands like ESPN and Nike's Jordan brand. Billy's career began at MediaCom, managing prominent brands such as Diageo and Hasbro. Education includes a degree from Connecticut College, studies at Queen Mary University of London, and attendance at Ransom Everglades School.
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PlowShare Group
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Founded in 1994, the PlowShare Group is in the business of delivering social good outcomes. Our mission is to deliver those results and use them as a force in building trust between our country’s core institutions and the people that they serve. We do this by delivering messages of credibility and humanity to those in the most need of them within environments and entities that share in those values and are trustworthy. We deliver more than $1 billion in free, donated media annually to our clients through the distribution of Public Service Announcement (PSA) advertising. PlowShare also utilizes innovative media outreach strategies to develop custom programs tailored to each client’s goals, objectives and budgets. Furthermore, PlowShare has developed a number of exclusive media partnerships, as well as a Paid/Pro Bono hybrid model, which provides media placement control during periods where targeted visibility is required.