PlowShare Group
Helen O'Rourke currently serves as the Social Media Supervisor at PlowShare Group, a position held since November 2022, where the focus is on developing and executing targeted social media advertising campaigns for nonprofit clients. Previously, Helen O'Rourke worked at Austin Williams from 2017 to November 2022 as a Social Media Strategist, and earlier spent a decade at the same company in various roles, including Integrated Media Planner, Media Buyer, and Media Coordinator, demonstrating a robust background in media and social media strategy.
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PlowShare Group
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Founded in 1994, the PlowShare Group is in the business of delivering social good outcomes. Our mission is to deliver those results and use them as a force in building trust between our country’s core institutions and the people that they serve. We do this by delivering messages of credibility and humanity to those in the most need of them within environments and entities that share in those values and are trustworthy. We deliver more than $1 billion in free, donated media annually to our clients through the distribution of Public Service Announcement (PSA) advertising. PlowShare also utilizes innovative media outreach strategies to develop custom programs tailored to each client’s goals, objectives and budgets. Furthermore, PlowShare has developed a number of exclusive media partnerships, as well as a Paid/Pro Bono hybrid model, which provides media placement control during periods where targeted visibility is required.