PLUG Hong Kong
Alex Zenovic has extensive work experience in various marketing and creative roles. From 1999 to 2001, they served as an Art Director at Lowe Broadway Advertising. Alex then joined iAsiaWorks as a Creative Manager from 2000 to 2002. Alex later became the Creative Director at Red Earth Cosmetics, where they managed brand equity and voice through advertising, packaging design, visual merchandising, and PR from 2002 to 2008. Alex then joined Pryde Group, starting as the Creative Director from 2008 to 2014, responsible for creative vision, marketing communication campaigns, and brand equity building. Alex then advanced to the Group Marketing Director role, responsible for branding and marketing strategy for brands within the Group until 2017. Finally, they served as the Chief Marketing Officer and Executive & Marketing Director at PLUG Hong Kong, where they played a crucial role in revenue generation, marketing initiatives, and exploring business opportunities.
Alex Zenovic received a Bachelor of Science degree in MediaLab Arts from the University of Plymouth, where they studied from 1995 to 1999. Prior to that, they attended Shatin College from 1990 to 1995, and OŠ Branko Radičević from 1986 to 1990.
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PLUG Hong Kong
Plug was founded in 2007 as a small consumer PR agency with a big ambition to do iconic work. Ten years on, we have grown into a 28-person, full-service marketing consultancy, creating value for our clients and making a difference. Brands today have a tough time standing out. Consumers are continuously bombarded with marketing and have become very savvy when it comes to filtering it all out. A brand’s message must be genuinely interesting and add value in order to resonate. This is where we come in - we help brands create big ideas and craft messages that cut through the noise to excite the crowd and reap results.