Efi Iliopoulou

Efi Iliopoulou is an experienced data analytics professional currently leading data analytics at Plum since February 2025. Previously, Efi served as Data Science Lead for Subscriptions at Monzo Bank from February 2022 to January 2025, driving the revamp of subscription plans and collaborating closely with product and design teams. Efi's background includes a role as Senior Data Scientist for Integrity at Facebook, focusing on harm measurement at WhatsApp, and a position as Data Scientist in Pricing Optimization at Deliveroo, where contributions were instrumental in achieving significant investment and profitability. Efi also has extensive experience in the pharmaceutical sector, serving as Principal Statistician at Veramed, leading clinical trial data analysis. Efi's educational credentials include a Master of Science in Medical Statistics from the University of London and a Bachelor of Science in Statistics from Athens University of Economics and Business.