Plus Company
Shideh R. currently serves as the Product Marketing Lead at Plus Company since May 2023. Previously, at AppDirect from January 2017 to April 2023, Shideh held several key positions including Team Lead for Digital Experience, where a product-led growth strategy significantly increased sales velocity, and Partner Marketing Lead, responsible for the Technology Partnerships program that developed joint GTM processes. As a founding member of AppDirect’s Product Marketing team, Shideh contributed to notable growth metrics, raising $240M in funds and enhancing customer engagement. Earlier experience includes roles at Rogers Communications, where Shideh led go-to-market strategies for several successful product lines, and Nielsen, where market analysis supported major CPG brands. Shideh holds a Master’s degree in Technology Innovation Management from Carleton University and additional certifications in Project Management and Strategic Digital Marketing.
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Plus Company
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Plus Company, founded in 2021, is an entrepreneurial network of forward-thinking creative agencies, each bringing its own expertise and empowered by the collective capabilities of the network. Brought together by the unabashed belief that anything is possible, the unique partnership of and limitless drive of delivering creative magic fueled by an innate understanding of culture, technology, and data. Plus Company agency brands include: We Are Social and its partner practices Socialize, Hello, Kobe and Metta; All Inclusive Marketing (AIM), Aperture1, Camp Jefferson, Citizen Relations, Cossette, Cossette Media, Impact Research, Jungle Media, K72, Level Eleven, Magic Circle Workshop, Make My Day, Mekanism, Middle Child, Munvo, PathIQ, Septième, The Narrative Group (TNG) and Visionnaire. Plus Company has more than 3,000 employees, across 15 countries in North America, Europe, the Middle East and Asia Pacific. Built on collaboration, not competition. Built on collaboration, not competition. We are Partners In Possibility.