Madelon Altena-Bogers

Madelon Altena-Bogers is a seasoned marketing professional with a diverse background spanning various industries. Currently serving as Director of Marketing, Platform, Brand & Strategy at PLUS Retail since January 2023, Madelon also holds the position of Head of Marketing Strategy within the same company. Additional roles include being a Marketing Volunteer for MD Nederland, a Jury member for the Esprix Awards, and an Owner of BrandMadness. Previous experience includes leadership roles at Etos as Head of Marketing, Jopen BV Haarlem, as well as Global Marketing Director at CLUSE, where a significant omni-channel marketing strategy was implemented. Madelon has also managed marketing initiatives at Suntory Holdings Limited and Vrumona, responsible for brand portfolio and innovation strategy. Educational credentials include a Master’s Degree in Psychology from Tilburg University and advanced studies in marketing creativity at THNK School of Leadership.