Petra Morssinkhof-Eijkholt

Petra Morssinkhof-Eijkholt has extensive experience in the retail sector, currently serving as Manager Kwaliteit en MVO Commercie and Manager Procesinnovatie & MVO at PLUS Retail since August 2013, where responsibilities include redefining and establishing commercial processes amid a merger with COOP and enhancing sustainable product offerings. Previous roles at PLUS include Senior Categoriemanager and Categorymanager, overseeing various food and beverage categories. Prior experience includes significant positions at Jumbo Supermarkten as Campaign Manager and Senior Category Manager and earlier roles at Deli XL and Koninklijke Peijnenburg / Lotus Bakeries. Petra's educational background includes a Master’s degree from Wageningen University & Research, a negotiation training from The GAP Partnership, and a Bachelor’s degree from Saxion University of Applied Sciences.