Rense Strikwerda

Rense Strikwerda is a Business Analyst at PLUS Retail since November 2023, previously serving as a Customer Engagement Specialist and Marketing Analyst at Intergamma from April 2019 to November 2023. Rense's expertise includes delivering customer insights from loyalty programs, developing dashboards, guiding customer journey methodologies, and conducting market analyses. Prior experience includes roles as a Marketing Data Specialist at JCDecaux, a Data Consultant at HPGroup, and freelance consultancy for various companies. Rense holds a Master of Science in Consumer Studies specializing in Marketing and Consumer Behavior, as well as a Bachelor of Science in Business and Consumer Sciences from Wageningen University & Research.