Marissa Effman

Marissa Effman is a Senior Account Director at PlusMedia, LLC. Marissa has over 17 years of experience in Direct Marketing, including Budgeting, Analysis, and Campaign Planning/Execution for Direct Mail and Email Channels. Marissa has worked with clients such as the Human Rights Watch, National Urban League, USO, Guthy-Renker, Texas Bio Medical Research Foundation, and Muscular Dystrophy Association. Marissa is responsible for designing and implementing Direct Mail and Email test plans based on detailed results analyses. Marissa also uses CRM to determine profitable segments to Mail and Email for maximum Profit and LTV.

Marissa Effman attended Columbia Grammar and Preparatory School for their high school diploma. Marissa then went on to The Wharton School for their undergraduate degree, where they studied business/managerial economics, finance, and decision sciences. Finally, they attended NYU Stern School of Business for their MBA with a focus in marketing and international business.

Some of their coworkers include Kelvin Saez - Senior Director, Strategy & Planning, Angela Casarella - Senior Director, Strategy & Planning. Marissa Effman reports to Michelle Syme, EVP, Strategy & Planning.