Luc Behar currently serves as the COO of +Simple since September 2024 and is the founder of La Lessivery since November 2019, which focuses on enhancing the laundry experience with innovative features. Prior to these roles, Luc Behar held various positions including COO and CMO at Luko from October 2021 to June 2025, and founder of Ultibuy, a toy trading company operating across Europe on Amazon, from November 2016 to October 2021. Other notable experience includes serving as CMO at Molotov TV, VP Sales and Marketing at Deezer, and Director of Digital Excellence & Performance at Air France, where leadership was demonstrated over teams ranging from 15 to 25 people. Luc Behar holds an engineering degree in Mathematics & Physics from École Polytechnique, a Master of Science in Quantum Chemistry from Pierre and Marie Curie University, and a degree in Operational Research from ENSTA.
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