Aaron Mattos

Aaron Mattos is an experienced marketing analytics professional with a strong background in data management, reporting, and analysis. Currently serving as a Marketing Analytics Manager at Plymouth Rock Assurance since April 2023, responsibilities include optimizing marketing and sales strategies. Prior roles include Senior Data Analyst in Business Analytics at Rue Gilt Groupe, where efforts focused on campaign evaluation and A/B testing, and B2B Insights Analyst at Wayfair, concentrating on enhancing outreach through multi-channel campaigns. Aaron has also provided personal marketing consulting services, worked as a Marketing Intern at Boston Private, and held various positions at Bentley University, ultimately earning both a Master’s Degree in Marketing Analytics and a Bachelor’s Degree in Marketing.