Jakub Marek

Jakub Marek is an accomplished Marketing Manager with extensive experience in the beverage industry, currently leading the Premium Marketing strategy at Plzeňský Prazdroj since October 2016. Jakub specializes in driving the growth of key premium brands, including launching the contemporary lager Proud in 2024 and enhancing the Radegast brand's market presence through innovation and sustainability initiatives. Prior roles include National Sales & Activation Manager and Senior Brand Manager, where Jakub successfully managed teams, turned around brand performance, and developed effective marketing strategies that boosted market share and equity. With a strong academic background in International Business and Marketing, complemented by practical experience from companies like HEINEKEN and Havas Worldwide, Jakub Marek demonstrates a proven track record of delivering impactful results in brand management and marketing communications.