PM Society
Ben Keppie is a Senior Consultant at twentyeightb (28b Ltd) since April 2022, focusing on enhancing Pharma Brand and Operations teams' integration of sales and marketing efforts, optimising CRM usage, and leveraging data for improved HCP engagement. Previous experience includes roles at MSD in various capacities, such as Business Integration & Insights Co-Lead and Oncology Associate Brand and Customer Manager, as well as founding Clockwork Skateboards. Ben serves as a Digital Committee Member at the PM Society, promoting better healthcare communications, and has a strong educational background with a Bachelor of Science in Biochemistry from the University of East Anglia.
PM Society
The PM Society was established over 40 years ago as a not-for-profit organisation to serve the needs of the pharmaceutical industry and its service agencies. It currently has over 230 UK companies as members, including pharma and biotech companies on the industry side and PR, Advertising, Medical Communications, Digital and many other kinds of service company on the agency side. It is run by a voluntary Executive Committee, and supported by a small office staff. The Executive steers the direction of the Society in conjunction with the wider Committee of industry professionals, and works hard to forge close working relationships with other industry and NHS groups, including the ABPI, HCA and TOPRA, for the benefit of its membership. The Society has Interest Groups aligned to the current challenges and issues facing today’s marketers - Market Access, Digital, Patient Engagement, Industry Agency Relations, Sustainability, and Diversity - these are run by experts in the field, and run alongside the two highly regarded Award schemes – the PM Society Awards and the Digital Awards. The PM Society’s flexible modular training programme is developed by the industry for the industry and addresses the specific training needs for pharmaceutical marketing and associated life sciences disciplines. Courses run throughout the year and are tailored for those new to marketing, anyone needing a refresher and advanced modules for the more experienced marketer. If you would like any further information on the PM Society, please contact us on 01403 264898.