PM Society
Dave Pinnington is a seasoned international marketer with extensive experience in digital strategy and marketing communications, particularly within the pharmaceutical sector and related industries. Currently serving as a Digital Interest Group Committee Member at PM Society since November 2022, Pinnington also founded Markify in January 2019, providing tools for marketing effectiveness. Previous roles include Associate Lecturer at Oxford Brookes University, Multichannel Lead at MSD, and Digital Lead at AbbVie. Pinnington has held significant positions such as Digital Marketing Director for EUCAN at Pfizer and Head of Digital Health EMEA at Edelman, showcasing a strong background in digital marketing and community building across various sectors. Educational qualifications include a BSc Hons in Chemistry from the University of York.
PM Society
The PM Society was established over 40 years ago as a not-for-profit organisation to serve the needs of the pharmaceutical industry and its service agencies. It currently has over 230 UK companies as members, including pharma and biotech companies on the industry side and PR, Advertising, Medical Communications, Digital and many other kinds of service company on the agency side. It is run by a voluntary Executive Committee, and supported by a small office staff. The Executive steers the direction of the Society in conjunction with the wider Committee of industry professionals, and works hard to forge close working relationships with other industry and NHS groups, including the ABPI, HCA and TOPRA, for the benefit of its membership. The Society has Interest Groups aligned to the current challenges and issues facing today’s marketers - Market Access, Digital, Patient Engagement, Industry Agency Relations, Sustainability, and Diversity - these are run by experts in the field, and run alongside the two highly regarded Award schemes – the PM Society Awards and the Digital Awards. The PM Society’s flexible modular training programme is developed by the industry for the industry and addresses the specific training needs for pharmaceutical marketing and associated life sciences disciplines. Courses run throughout the year and are tailored for those new to marketing, anyone needing a refresher and advanced modules for the more experienced marketer. If you would like any further information on the PM Society, please contact us on 01403 264898.