PM Society
William McNish is an experienced professional in digital strategy and healthcare communications. Currently serving as the Digital Strategy Director at Cognite and as a Digital Interest Group Committee Member at PM Society, William contributes to enhancing healthcare communications for better patient outcomes. Previous roles include Senior Omnichannel Strategist at OPEN X Health and Senior Healthcare Omnichannel Strategist at OPEN Health, where expertise in market research, data analysis, and content marketing was demonstrated. With a background in strategic planning from DDB Remedy London and RE-UP agency, as well as early roles in content marketing and PR, William possesses a comprehensive skill set that encompasses social media management, consumer insights, and trend reporting. William holds a Bachelor of Arts in Journalism from Sheffield Hallam University.
PM Society
The PM Society was established over 40 years ago as a not-for-profit organisation to serve the needs of the pharmaceutical industry and its service agencies. It currently has over 230 UK companies as members, including pharma and biotech companies on the industry side and PR, Advertising, Medical Communications, Digital and many other kinds of service company on the agency side. It is run by a voluntary Executive Committee, and supported by a small office staff. The Executive steers the direction of the Society in conjunction with the wider Committee of industry professionals, and works hard to forge close working relationships with other industry and NHS groups, including the ABPI, HCA and TOPRA, for the benefit of its membership. The Society has Interest Groups aligned to the current challenges and issues facing today’s marketers - Market Access, Digital, Patient Engagement, Industry Agency Relations, Sustainability, and Diversity - these are run by experts in the field, and run alongside the two highly regarded Award schemes – the PM Society Awards and the Digital Awards. The PM Society’s flexible modular training programme is developed by the industry for the industry and addresses the specific training needs for pharmaceutical marketing and associated life sciences disciplines. Courses run throughout the year and are tailored for those new to marketing, anyone needing a refresher and advanced modules for the more experienced marketer. If you would like any further information on the PM Society, please contact us on 01403 264898.