Michael Fortier

Michael Fortier currently serves as the Director of Brand Development for Canada at Tequila Tromba, a position held since May 2023. Prior to this role, Michael was the National Advocacy Manager at PMA Canada, overseeing the Brown-Forman Advocacy and Engagement Manager team across the country, and previously held the Senior Advocacy and Engagement Manager title at the same organization, focusing on experiential marketing for brands such as Woodford Reserve Bourbon and Herradura Tequila. Michael's earlier experience includes roles as Senior Advocacy and Engagement Manager at Hive Strategic Marketing Inc., National Brand Ambassador at PMA Canada, Assistant General Manager at El Rey, and Bar Manager at Bar Raval. Michael holds a Bachelor of Arts with Honours, double majoring in Political Science and Global Studies from Wilfrid Laurier University, completed in 2008.