Sandra Mitchell

Sandra Mitchell, DAOC, has a diverse background in digital advertising and campaign operations. Sandra started their career at the Orlando Sentinel, where they worked as both a Print/Online Hybrid Account Coordinator and an Online Account Coordinator. Sandra then joined Bonnier Corporation as a Production Associate, where they managed production for various magazines.

In 2012, Sandra worked as a Client Services Associate at accesso, before returning to Bonnier Corporation as a Digital Advertising Specialist. Sandra was responsible for managing campaigns and ensuring their successful implementation.

From 2014 to 2018, Sandra worked at Goodway Group in various roles, including Associate Digital Media Trader, Digital Ad Operations Supervisor, and Team Lead, Media Solutions. Their responsibilities included campaign setup, optimization, and performance analysis.

Most recently, Sandra has been working at PMG as an Ad Operations Supervisor and an Ad Operations Senior Lead. In these roles, they oversee the operations and performance of advertising campaigns.

Throughout their career, Sandra has demonstrated strong leadership skills, including managing and mentoring teams, contributing to the growth and success of departments, and implementing best practices.

Sandra Mitchell, DAOC has a Bachelor of Arts Degree in Interpersonal/Organizational Communication from the University of Central Florida. Sandra also holds an Associate's Degree in General Studies from Valencia College. Additionally, Sandra has obtained various certifications including "Edge Academy Certified: Data-Driven Planning" and "Edge Academy Certified: Trading Essentials" from The Trade Desk, "Campaign Manager" from Google, "The Complete SQL Bootcamp 2020: Go From Zero to Here" from Udemy, "Learning Data Analytics" from LinkedIn, "Tableau 2019, 2018 & 10: Certified Associate Certification" from Udemy, and "IAB Digital Ad Operations Certification" from IAB. Sandra obtained the "Edge Academy Certified: Marketing Foundations" certification from The Trade Desk in 2016.