William Pahl, MBA, is an award-winning data analytics leader with 15 years of experience specializing in marketing and operational analytics for both B2B and B2C brands. Currently, as the Director of Analytics at PMG, they lead the analytics team to drive insights that align with client objectives. Previously, they held prominent roles such as Head of Marketing Analytics at Goosehead Insurance, where initiatives they led significantly boosted revenue and enhanced reporting efficiency. William also co-founded Lumina Forensic Nursing and has an extensive background in building high-performing teams and developing analytics frameworks that promote revenue growth and operational efficiency. They hold an MBA in Marketing and Corporate Strategy from Rice Business.
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