Nataliia Lysenko

Nataliia Lysenko is an accomplished CRM Manager with extensive experience in the gaming and marketing industries. Currently, Nataliia is employed at NDA, where responsibilities include creating communication strategies, executing promotions, user segmentation, and optimizing CRM metrics. Previous roles encompass positions as Retention Manager at an undisclosed company, where strategies for cohort reactivation were developed, and CRM Manager at Growe, Parimatch Ukraine, and other organizations, focusing on data analysis, lifecycle marketing, and audience segmentation. Nataliia has a proven track record of enhancing retention rates and improving communication strategies across various platforms. Educational qualifications include a degree from Oles Honchar Dnipro National University.