Adilson Caldeira

Líder Técnico De Campanhas Digitais at Pmweb

Adilson Caldeira has a diverse work experience that spans over a decade. Adilson currently works at Pmweb as a Digital Campaigns Analyst and Developer II, specializing in Oracle Responsys. In this role, they are responsible for proposing new development alternatives for campaigns, collaborating with the Strategy and Management teams, and creating documentation for the Oracle Responsys platform. Prior to this position, Adilson worked as a Digital Campaigns Analyst and Developer at Pmweb, where they developed and implemented solutions for digital marketing campaigns using various channels such as email, push, SMS, WhatsApp, and Webpush. Adilson also edited and coded HTML, Javascript, forms, and landing pages, and used RPL (Responsys Personalization Language) and SQL to build complex audiences.

Before joining Pmweb, Adilson gained experience at Eddydata Tecnologia e Gestão, where they held two roles. As a Software Developer, they worked on the development and maintenance of Java Web applications, and contributed to the development of software for the internal management of Municipalities. Adilson was also involved in sales and negotiation as a Commercial Assistant, participating in public tenders and managing contracts.

Earlier in their career, Adilson worked at the Rifaina City Hall as a Human Resources Assistant. In this role, they were responsible for salary and benefit control, career management, and technical and legal analysis. Adilson also handled the preparation of public tenders and analyzed and elaborated bills and decrees related to human resources, education, health, tourism, social service, and security.

Adilson Caldeira studied at Universidade de Franca from 2011 to 2014, pursuing a degree in Computer Science. There is no specific information regarding their field of study during this period.

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