Pmweb is a data driven marketing company passionate about CRM. We help brands to create direct and solid relationships with their consumers with our expertise in design, strategy and technology. Pmweb combines the customer lifecycle with the conversion funnel, seeking the optimization of experience and revenue through the 360° view of consumers. Itis controlled by Wunderman, one of the world's leading digital agencies and a member of the WPP Group.Pmweb was founded in 1996 by Ayres Potthoff and Tárik Potthoff.

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Pmweb

Pmweb's headquarters in Porto Alegre, Brazil

The São Paulo office focuses on strategic marketing, CRM analytics, project management, and digital campaign execution.

São Paulo

This department oversees and coordinates project activities to ensure timely and successful delivery.

Project Management

This department focuses on commercial analysis, campaign management, and customer relationship management to drive marketing strategies and enhance client success.

Marketing and Analytics

The Data and Business Intelligence team at Pmweb specializes in collecting, analyzing, and interpreting data to drive strategic marketing decisions. This team leverages advanced analytics, cloud infrastructure, and web intelligence to generate actionable insights that enhance customer relationships and optimize marketing campaigns. Their expertise enables a comprehensive 360° view of consumer behavior, ensuring that Pmweb's clients can effectively target and engage their audiences, thereby maximizing experience and revenue.

Data and Business Intelligence

The CRM and Strategic Services team at Pmweb focuses on developing and implementing customer relationship management strategies to enhance client engagement and loyalty. They leverage data-driven insights to optimize consumer experiences and increase revenue, ensuring a cohesive and effective marketing approach. The team collaborates across various roles to provide comprehensive analysis, coordination, and strategic planning, all aimed at building robust, long-term relationships between brands and their consumers.

CRM and Strategic Services

The Marketing and Sales Team at Pmweb is responsible for creating strategies that enhance brand visibility, drive customer engagement, and optimize revenue generation. They utilize data-driven insights to design and implement effective CRM campaigns, streamline the customer lifecycle, and manage the conversion funnel. This team collaborates to ensure seamless execution of marketing initiatives and sales processes, thereby fostering direct and solid relationships with consumers.

Marketing and Sales

The Software Development team at Pmweb is responsible for designing, developing, and maintaining robust software solutions that support the company's data-driven marketing initiatives. They work on creating seamless user experiences and optimizing CRM platforms through advanced programming and cutting-edge technologies, ensuring brands can build direct and effective relationships with their consumers.

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Marketing and Analytics

Data and Business Intelligence

CRM and Strategic Services

Marketing and Sales

Software Development