PMY Group
Mika Sulin is a seasoned professional in the sports and events marketing industry, currently serving as Global Strategic Adviser at PMY Group since December 2023. Sulin has held prominent positions such as President of the Finnish Hockey Hall of Fame since June 2018 and Co-Founder of Starsquad Oy, a Finnish sports and events marketing company, since January 2016. Additionally, Sulin has extensive experience as the owner of Sport and Live Vision Oy since November 2007, and previously served on the board of Elämys Live until November 2023, as a Senior Business Advisor at Brainlit Finland Oy until November 2023, and as Chairman of the Board for Innovation House of Finland until May 2023. Other roles include being a board member at Bright Group from January 2016 to November 2021, and a member of the IIHF TV, Broadcasting and New Media Committee from May 2015 to September 2021. Earlier in career, Sulin served as Secretary General of the Finnish Olympic Committee from September 2012 to May 2014.
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PMY Group
PMY is a high-growth technology solutions company, uniquely positioned to transform venues, infrastructure & events globally. Founded in Melbourne, Australia in 2009 with a simple vision to provide major venues and sporting teams with independent advice to support their technology needs, PMY Group has assisted more than 200 venues and major events across 14 countries and has offices located in Australia, USA, UK and Europe. PMY Group enjoys relationships with some of the biggest names in sport and major events including the Olympics, major tennis opens (US Open, Wimbledon, Australian Open), major league teams including Houston Rockets (NBA), Jacksonville Jaguars (NFL) and Fulham Football Club (EPL), golf’s British OPEN, Kai Tak Sports Park in Hong Kong, World Athletics, UEFA, and the Local Organising Committees for UCI and FIBA world championships, amongst others. We provide great services and design amazing solutions for world-class events and facilities, and our culture reflects this. We think big, and we work hard for our clients and each other to deliver quality outcomes.