Ashu Behl is the SVP at Pocket FM. Prior to joining Pocket FM, Ashu served as the Senior Vice President - Strategy and Insights at Zee Entertainment Enterprises Limited from December 2017 to September 2021. Before that, they were the Senior Manager - Corporate Strategy at Viacom18 Media Private Limited from May 2014 to November 2017.
Ashu started their career as a Research Intern at Freie Universität Berlin in May 2007 and served in the same position again in May 2006. Ashu then joined Deutsche Bank in September 2010 as a Senior Analyst in the Financial Resources Planning & Strategy department where they supported leadership with Financial Resource Management, analysis of risk of different asset classes and businesses, peer benchmarking, review of business performance and response to regulation, clients & competition, industry changes. In August 2009, they left Deutsche Bank to join Genpact as a Business Analyst where they supported consultants and business partners with analytics of risk to the financial portfolio of Treasury of corporate clients.
Ashu Behl has a Master of Business Administration (M.B.A.) in Marketing from the Indian School of Business, a Master & Bachelor of Technology in Mathematics and Computing from the Indian Institute of Technology, Delhi, and a certification in Social Media Marketing and Analytics from the Indian Institute of Management Bangalore. Ashu also has a certification from Google Digital Garage in The Fundamentals of Digital Marketing.
They are on a team with Ankket Jain - VP, Creative Solutions, Prashant Sharda - VP, Strategic Partnerships. Their manager is Nishanth K S, Co-Founder.