Carolyn W.

Director, Ecommerce Media at Podean

Carolyn W. has a diverse work experience spanning various industries and roles. Carolyn is currently working as the Director of Ecommerce Media at PODEAN since August 2023. Prior to that, they held the position of Senior Manager of eCommerce Media at the same company from July 2022 to August 2023. Carolyn also worked as a Marketplace Media Manager at PODEAN from July 2021 to July 2022.

Before joining PODEAN, Carolyn worked at the Blue Ridge Irish Music School as an Irish Dance Instructor starting in September 2019. Carolyn later took on the role of Social Media Manager from October 2022 to August 2023.

In 2019, Carolyn worked at Merkle in various roles within the eRetail department. Carolyn served as a Manager of eRetail from February 2021 to July 2021, an Associate Manager of Amazon & eRetail from April 2020 to February 2021, and a Senior Specialist of Amazon & eRetail from March 2019 to April 2020.

Carolyn also has experience as an Irish Dance Instructor at the Legacy IRISH DANCE Academy from October 2018 to February 2019.

Carolyn began their career as a Digital Marketing Analyst at Bealls, Inc. in June 2017, where they managed multimillion dollar eCommerce budgets and performance for various paid digital marketing programs. Carolyn worked closely with senior leaders to determine program strategies.

Carolyn has also held internship positions at the University of Florida Student Activities and Involvement and the University of Florida - Warrington College of Business, where they gained marketing and teaching experience respectively.

Earlier in their career, Carolyn worked as a Sales Associate at Old Navy and as a Data Science Intern at iBeautifyme in 2014.

Carolyn W. received a Bachelor of Science (BS) degree in Marketing from the University of Florida, where they studied from 2013 to 2017. In addition to their degree, Carolyn has obtained several certifications, including the Amazon Advertising Sponsored Ads Accreditation from Amazon in May 2019, the Google Ads Video Certification from Google in November 2018, the Google AdWords Display Certification from Google in June 2018, the Google Analytics Individual Qualification Certification from Google in June 2018, and the Google AdWords Search Certification from Google in January 2018. Most recently, they obtained the Amazon DSP Campaigns Certification from Amazon in March 2022.

Links

Previous companies

Bealls logo
Merkle logo

Timeline

  • Director, Ecommerce Media

    August, 2023 - present

  • Senior Manager, Ecommerce Media

    July, 2022

  • Marketplace Media Manager

    July, 2021