Helaine Suval

Helaine is a retail industry leader, board director, and C-suite advisor guiding companies to sustainable growth through omni-channel and digital strategies focused on the customer experience. As Executive Vice President of Macys.com, she built the e-commerce strategy and execution from start-up to over $1B. She has strong operating and P&L experience with a track record of growing businesses ranging from multi-billion $ global brands to start-ups. She’s the co-founder of WHYZ Partners, a brand strategy and omnichannel marketing firm, and as a member of the Board of Directors for Lenox, On Campus Marketing, and Ashley Stewart, she leveraged her deep understanding of the competitive landscape, identifying growth strategies focused on delivering customer-centric initiatives, while assessing and mitigating risks.