Frazer Black

Frazer Black is the Digital Director at Point Blank, Canada’s largest progressive agency, where they lead digital strategies connecting data, storytelling, and creative media into impactful campaigns. With a strong background in paid media, analytics, and data infrastructure, Frazer has managed multimillion-dollar campaigns on various platforms, including Meta and TikTok. Prior to their current role, Frazer gained experience in government communications and learning design in New Zealand, contributing to projects that emphasized clarity and accountability. They are dedicated to creating initiatives that move people and drive engagement.