Point
Tram H. Nguyen has a strong background in marketing and business analysis. TRAM H. is currently serving as a Senior Growth Marketing Manager at Point, a position they have held since September 2022. Prior to their current role, Tram worked as a Marketing Manager at Earnest LLC from January 2021 to September 2022. TRAM H. also held the position of Senior Growth and Performance Marketing Specialist at LendingClub from April 2017 to June 2020.
Tram has a range of industry experience, including working as a Multi-Channel Business Analyst at Sears Holdings Corporation from March 2016 to April 2017. Their responsibilities in this role involved analyzing data from multiple sources to provide insights and recommendations for customer acquisition and retention. TRAM H. also designed and executed A/B tests and monitored financial performance to improve the Web-to-Store business.
Before joining Sears Holdings Corporation, Tram gained experience as a Business Analyst Graduate Intern at Discover Financial Services from June 2015 to August 2015. Additionally, they served as a Senior Marketing Analyst at Yola Institute from March 2014 to August 2014, where they analyzed business performance, optimized marketing strategies, and collaborated with executives to define business processes.
Tram began their career at LG Household & Health Care, Ltd., where they worked as an Associate Marketing Manager from August 2010 to August 2012. In this role, they managed the Double Rich brand, developed and implemented marketing plans, and collaborated with the R&D department on product development projects.
Throughout their career, Tram has demonstrated strong analytical skills, a focus on data-driven decision-making, and a track record of driving results.
Tram H. Nguyen completed their Bachelor's Degree in Business Administration and Marketing from International University - VNU HCMC in the years 2005 to 2009. TRAM H. then went on to pursue a Master's Degree in Integrated Marketing Communications with a focus on Marketing Analytics from Northwestern University, where they studied from 2014 to 2015. Additionally, Tram has obtained various certifications, including "Advanced Databases and SQL Querying" and "Advanced SEO - Tactics and Strategy" from Udemy, "Google Analytics Individual Qualification" from Google, "SAS Certified Base Programmer For SAS 9" from SAS, and completed trainings such as "Tableau 9 Essential Training" and "Up and Running with Adobe Reports and Analytics" from Lynda.com.