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Andrea Laurie

Demand Generation Marketing Manager at Poka

Andrea Laurie has a diverse work experience spanning various roles in marketing, graphic design, and photography. Andrea'smost recent position is as a Demand Generation Marketing Manager at Poka Inc., where they have been working since January 2023. Prior to that, they served as a Marketing Program Specialist at Poka Inc. from March 2021 to January 2023.

Before joining Poka Inc., Andrea worked as a Digital Producer at BAM Strategy from June 2020 to March 2021. Andrea also gained extensive experience at OneSpan, where they held the role of Marketing Specialist from June 2013 to June 2020. Andrea'sresponsibilities at OneSpan included executing targeted campaigns, database segmentation, A/B testing, and graphic design.

In addition to their marketing roles, Andrea has a background in graphic design and photography. Andrea had a role as a Graphic Designer at the Commerce & Administration Students' Association (CASA) from May 2017 to May 2018. Andrea also worked as a Professional Photographer and Sales Representative at Magenta Studio Photo from May 2016 to November 2017.

Andrea began their career with an internship as a Junior Graphic Designer at The Foundry by Monster in May 2015. Through their varied roles, they have developed a diverse skill set in marketing, graphic design, photography, and sales.

Andrea Laurie completed their education in a chronological order. Andrea first attended CEGEP - John Abbott College from 2012 to 2015, where they earned a degree in Graphic Design. Andrea'sfield of study was specifically focused on Graphic Design. Andrea then pursued higher education at Concordia University from 2015 to 2019, though their degree name was not specified. At Concordia University, they studied Marketing as their field of study. In addition to their formal education, Andrea obtained certifications in the field of marketing. In October 2020, they became a Salesforce Certified Marketing Cloud Email Specialist through Salesforce. Later, in October 2022, they achieved ITSMA ABM certification from ITSMA, a Momentum Group Company.

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Previous companies

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Timeline

  • Demand Generation Marketing Manager

    January, 2023 - present

  • Marketing Program Specialist

    March, 2021

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