Cassidy Werner

Product Marketing Manager at The Pokémon Company International

Cassidy Werner has a diverse work experience spanning various roles in marketing and project management. Cassidy is currently working as a Product Marketing Manager at The Pokémon Company International, a position they have held since June 2023.

Prior to that, Cassidy worked at Ravensburger North America, Inc. where they served as an International Marketing Manager from June 2019 to April 2023. In this role, they collaborated with global cross-functional teams and led marketing and PR strategies for the Disney Lorcana Trading Card Game. Cassidy also created go-to-market plans and managed project timelines.

Before joining Ravensburger, Cassidy worked at Cheapass Games as a Marketing Director from April 2016 to June 2019. Cassidy'sresponsibilities included developing and implementing marketing plans for regular catalog and Kickstarter campaigns, managing social media accounts, and building relationships with bloggers and reporters.

Cassidy also gained experience at Calliope Games, where they worked as a PR Gremlin from May 2014 to April 2016. In this role, they were responsible for marketing and advertising plans, drafting and editing outgoing communications, and organizing the company's attendance at conventions.

Earlier in their career, Cassidy worked as an Editorial Intern at Paizo Publishing, LLC from April 2013 to October 2013. Cassidy supported the editorial and development departments and contributed to the Paizo blog.

Cassidy's career began at DigiPen Institute of Technology, where they held two positions. As an International Applicant Liaison from March 2012 to March 2013, they provided assistance to international applicants and contributed to web content. As an Admissions Coordinator from March 2011 to March 2013, they facilitated recruiting efforts and ensured compliance with accreditation regulations.

Overall, Cassidy Werner's work experience showcases their expertise in marketing, project management, and strategic planning across various industries.

Cassidy Werner attended the University of Washington from 2006 to 2009 and obtained a Bachelor of Arts (BA) degree in International Studies: Asia. In 2013, they furthered their education at the same university and earned a Certificate in Digital Publishing, which they completed in 2014.

Links

Timeline

  • Product Marketing Manager

    June, 2023 - present

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