Marketing and Brand Management

The Marketing and Brand Management team at The Pokémon Company International is responsible for promoting the Pokémon franchise across various platforms and regions. This team strategically develops and executes marketing campaigns, manages brand partnerships, and enhances community engagement to drive awareness and sales of Pokémon products, including video games, trading cards, and merchandise. They leverage digital marketing, influencer collaborations, and retail strategies to connect with fans and foster a vibrant Pokémon community globally.