Charmaine Tan

Senior Brand Executive at POKKA PTE LTD

Charmaine Tan is a Senior Brand Executive at POKKA PTE LTD, specializing in the POKKA Total Tea Portfolio and leading creative campaigns such as the POKKA x Miffy and POKKA x Pop Mart & Sweet Bean for the Chinese New Year in 2023 and 2024. Charmaine's previous experience includes roles as Brand Executive at Mandom Corporation Singapore focusing on men’s grooming brands GATSBY, Marketing Executive at mm2 Entertainment where marketing campaigns for films and product launches were developed, and Social Media Marketing at TheSmartLocal.com managing TikTok content. Further experiences include a Publicity Project Intern position at the Ministry of Defence of Singapore and operational roles in event management during internships at Pico Art International Pte Ltd and Singtel. Charmaine holds a Bachelor's degree in Marketing and Communication Management from Singapore Management University and a Diploma in Marketing with Merit from Temasek Polytechnic.

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POKKA PTE LTD

Established in 1977 by parent company POKKA SAPPORO FOOD & BEVERAGE LTD., JAPAN, POKKA SINGAPORE is a leading beverage company in Singapore and Asia-Pacific. The company manufactures and markets a wide range of beverages under the reputed brand name "POKKA". A continuous focus to improve and innovate, coupled with numerous years of experience in the Food & Beverage industry, helps POKKA retain its position as the one of the best in the market. Today, POKKA is a renowned brand in the ready-to-drink beverage market not only in Singapore, but also in over 50 countries across Asia, the Middle East and Europe. In addition to its own products, POKKA also operates and leverages on its extensive distribution network to help introduce and manage its numerous multi-national agency brands, such as Evian and Red Bull.


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501-1,000

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