Elise Roux

Elise Roux is a digital marketing expert with extensive experience in strategizing multichannel marketing initiatives and managing paid media campaigns. Currently serving as the Responsable marketing digital at Polar Electro Oy since February 2018, Elise is responsible for developing annual marketing and communication strategies, defining KPIs, and overseeing performance metrics. Past roles include strategic oversight of E-commerce and web marketing for Core Health & Fitness and digital marketing responsibilities at Gymlib.com, where Elise focused on SEO, social media growth, and content creation. Elise's educational background includes advanced degrees in management and marketing from IAE Nice, along with earlier studies in business and commercial techniques at various institutions.